Paris Fashion Week: Karl Lagerfeld Beach Catwalk a...

Paris Fashion Week: Karl Lagerfeld Beach Catwalk at Chanel Show

Grand Palais in Paris decked out with blue sky and sandy shore for spring-summer 2019 collection.
It was a grey autumnal day in Paris. But at the Chanel show in the Grand Palais, Karl Lagerfeld ensured that summer stuck around for a bit longer. The designer, who previously
brought a Chanel supermarket and a rocket bearing the brand’s signature double “C” logo to fashion week, doesn’t do things by half.
This generation may also approve of the brand’s sustainability drive. In a post-show announcement, Chanel said the water used for the scenery would be reprocessed by the Paris sewage system and the sand recycled by the construction industry.
The beach remains central to the brand. In June, Chanel launched the Coco Beach collection in 26 stores. 
Pharrell Williams with his wife, Helen Lasichanh, left, and Pamela Anderson on the front row. 

However, Chanel didn’t forgo it’s signature style: models wore colorful tweed skirt-suits and some carried several handbags at once. Then there were the iconic logos: the show featured Chanel-emblazoned swimwear, jackets, knitwear, earrings and hair slides, much of which will appeal most to the millennial’s who lust after vintage Chanel from the 80s.

Pink tweed with a logo clutch.

The limited edition line features espadrilles, summer bags and cover-ups. And last month the fashion house announced it had bought the British men’s premium swimwear brand Orlebar Brown, whose fans include the UK’s former prime minister David Cameron. The acquisition joins Eres, a women’s swimwear brand Chanel bought in 1996.

Coco Chanel, the brand’s founder, had a longtime love affair with the beach. She would holiday in the seaside resort of Deauville in Normandy, and the sea was a constant inspiration, with Breton tops and sailors’ jackets featuring in many of her collections. She has even been credited with making sunbathing fashionable after being photographed in the 1920s after a Mediterranean cruise
Echoes of Coco Chanel were seen throughout the collection, such as in the pearls embellishing models’ belts.Echoes of Coco Chanel were seen throughout the collection, such as in the pearls embellishing models’ belts
Until this year, Chanel’s finances have been a closely guarded secret. However, in June, the brand broke with tradition and released figures revealing that revenues rose by 11% in 2017, to £7.35bn. The move has prompted speculation that the fashion house, which has been owned by the Wertheimer family through a majority stake since 1924, will be sold.
But Chanel’s global chief financial officer, Philippe Blondiaux, has laughed off the rumors. He told the Financial Times in June that the company’s growth “provides us with the ammunition to remain who we are: private and independent”.
Lifeguards set the scene
By Melonie Wang

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