Cord Cutting For the New Generation

The age of cable companies having a dominating presence in our households is coming to an end. More people are cutting the cord. Millennials (and younger) and breaking the traditions of previous generations to cater to their specific tastes. That’s the main draw of cutting off your cable. Instead of basic broadcast channels plus hundreds of channels you barely watch or have no use for, a-la-carte TV is the popular option.

What does it take to cut the cord? Well, you never completely cut yourself from the provider because Internet is still needed. Then, find a media streaming device. There are many options, from an Amazon Fire TV stick to Roku to Apple TV, and Google Chromecast. Once that device is connected to the internet, it can be used to stream desired media. Netflix, Hulu, HBO, Showtime, Amazon Prime TV can all be played on these devices. You must have a subscription to these apps for them to stream. Or you can “borrow” someone’s login like everyone else. Either way, it’s the experience that caters to you and is curated by you.

After buying a media streaming device, the monthly cost can be as minimal as $10-15/month or as high as $80-100/month. This depends on which apps you choose to subscribe to and if you sign up for a service that has live programming (Sling TV, YouTube TV). Whereas with a cable provider, the price can easily go over $100 and then is subject to change at the whim of the cable company. Streaming television is the future. Just as music changed its landscape with streaming, leaving terrestrial radio behind, so will television.


By Lenz Pierre-Lys


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