Most Popular Beauty Products in Each State

Most Popular Beauty Products in Each State

A beauty products discovery and review platform called Influenster surveyed over 4,000 women across the country and state by state, primarily in the age bracket of 18-34, to discover which brands they’d most likely purchase. The results are in and it’s safe to say the number one favored beauty brand in America is Anastasia Beverley Hills. Urban Decay us the second runner up followed the one and only M.A.C Cosmetics.




Wondering how your state voted? Have a look:

Alabama: M.A.C. Cosmetics

Alaska: Too Faced Cosmetics

Arizona: Anastasia Beverly Hills

Arkansas: E.l.f. Cosmetics

California: Anastasia Beverly Hills

Colorado: M.A.C. Cosmetics

Connecticut: Anastasia Beverly Hills

Delaware: Urban Decay

Florida: Anastasia Beverly Hills

Georgia: Urban Decay

Hawaii: Lancôme

Idaho: Urban Decay

Illinois: Urban Decay

Indiana: Sephora Collection

Iowa: BareMinerals

Kansas: M.A.C. Cosmetics

Kentucky: Urban Decay

Louisiana: Urban Decay

Maine: Anastasia Beverly Hills

Maryland: Kat Von D

Massachusetts: Kat Von D

Michigan: Urban Decay

Minnesota: Lush Cosmetics

Mississippi: M.A.C. Cosmetics

Missouri: Benefit Cosmetics

Montana: Smashbox

Nebraska: ColourPop

New Hampshire: Maybelline

New Jersey: Anastasia Beverly Hills

New Mexico: Sephora Collection

New York: Anastasia Beverly Hills

North Carolina: Anastasia Beverly Hills

North Dakota: Too Faced Cosmetics

Ohio: Urban Decay

Oklahoma: BareMinerals

Oregon: Too Faced Cosmetics

Pennsylvania: Urban Decay

Rhode Island: Benefit Cosmetics

South Carolina: Too Faced Cosmetics

South Dakota: CoverGirl

Tennessee: Urban Decay

Texas: Anastasia Beverly Hills

Utah: Urban Decay

Vermont: Becca Cosmetics

Virginia: Urban Decay

Washington: Anastasia Beverly Hills

West Virginia: Sephora Collection

Wisconsin: BareMinerals

Wyoming: BareMinerals

District of Columbia: Tarte Cosmetics


Pretty straightforward but to break things down a little further, incase you may be wondering which specific products are the most popular state to state, here is the breakdown:

New York, California, Texas, Washington, Florida, New Jersey, Arizona, Maine, and North Carolina:

20170110_111454Anastasia Beverly Hills  Glow Kit ($40)


Maryland & Massachusetts:

screenshot_20170110-105753Kat Von D Everlasting Obsession Liquid Lipstick Collector’s Edition  ($240)


Nevada, Idaho, North Carolina, Delaware, Virginia, Michigan, Utah, Colorado, Louisiana, Tennessee, Ohio, Pennsylvania, and Kentucky:


Urban Decay XX Vintage Vault ($295)


North Dakota, Oregon, South Carolina, and Alaska:

20170110_113336Too Faced Let It Glow Highlight & Blush Kit ($25)


So there you have it! Your guide to help you better understand your friends beauty favorites in every state!

Karen Bahri 



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