Cristiano Ronaldo recently raised his Ballon d’Or trophy (French for Golden Ball) to an entranced audience in Paris. That is, the Portuguese reclaimed his throne as the best soccer player in Europe ahead of Argentine Lionel Messi.
The genius of Ronaldo on the field can only be rivaled by his dedication to becoming a multidimensional global superstar. His underwear fashion line continues to draw worldwide attention. You only need to watch a few hours of television to encounter the clever commercial he created in partnership with cable and Internet provider Altice USA.
The commercial opens with Cristiano Ronaldo (or CR7) managing to get locked out of his hotel room in only his underwear. Luckily, a nearby maid uses her universal key to let him back inside, but not before snapping a photo of him and sending it to everyone in her network. Suddenly, we see an explosion of likes, shares, comments, and emojis online. Back in his hotel room, Ronaldo starts buttoning his white shirt and sees a reporter on TV comment on the photo the maid took, and he laughs in an “are you kidding me?” kind of way.
Customers have a spectrum of new products to choose from including a more classic white style to camouflage to a more modern and dramatic style. The waistband can exhibit the text “CR7” or “Cristiano Ronaldo” based on preference. Overall, the designers have gone for a simple but elegant look.
The CR7 fashion underwear line offers briefs, American boxers, trunks, and even long johns. Imagine strolling around during a snowstorm in toasty and trendy CR7 thermal underwear!
The composition generally consists of 95% cotton with 5% elastane. Two packs and three packs range from $25 to $50.
By Kishan Patel