Helen Ruth Elam Van Winkle better known as Baddie Winkle, is an American internet personality who came an Internet sensation at the age of eighty-five. Her social media tag line—”Stealing Your Man Since 1928″ is her social media tag line which has become a very popular catch phrase among teens and young adults. She was born in Hazard, Kentucky in the year 1928, as her tag line suggests.
She is characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo. She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing and you can’t help but adore her!
At the age of 87, some days, she likes to wear floral dresses and drop earrings. On others, she’ll wear a sweatshirt plastered with prints of Justin Bieber over green-rose-patterned leggings and a clutch of gold chains and tattoo chokers. It’s this style of hers that has earned her 1.1 million Instagram followers!
Her claim to fame started off pretty accidental. To cope with the death of her husband and son, Helen Van Winkle began dressing more adventurously. One day, she was laying out in the sun wearing a tie-dyed shirt and a pair of cutoff shorts, which actually belonged to her great granddaughter, Kennedy Lewis. Kennedy came home and said, ‘Oh, Granny, you look so cute! Let me take a pic of you.” Kennedy helped her upload an image onto Twitter, and low and behold, the one and only Rihanna started following her! From that point onward, she obtained a worldwide following!
Ever since the first Instagram post, Winkle’s outfits and antics have turned her into a sartorial celebrity, and she and Kennedy have been sent a ton of clothing and merchandise to play around in.
Winkle currently lives in Knoxville, Tennessee and has appeared on The Today Show, Australia! In 2015, Grit Creative Group used her as the face of their website launch campaign, in which she dressed as Kurt Cobain, Kate Moss and others. She helped kick off season two of Nicole Richie’s Candidly Nicole on VH1 and she has also attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV!
All of that was in 2015 alone. In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their “Keep It Moving” campaign. Baddiewinkle reached two million followers on Instagram and continues to entertain with her pictures, videos, and collaborations with well-known brands and celebrities.
Winkle feels that the idea that you should dress for your age is completely oabsurd. She don’t feel old and never has. Baddie Winkle has helped Helen Van Winkle not only get over loss but also reclaim her sense of self, and connect with her family members in a collaborative and fun way.